Main Street Menu Club streamlines restaurant operations by offering comprehensive menu design, printing, and website management services for an affordable monthly fee.
The Ultimate Menu Management System
We help restaurants and hospitality groups manage their menus on the web and for print.
All of our custom-designed menus incorporate fundamental principles to help increase the profitability of your restaurant and enhance overall customer experience.
The 10 Pillars of a Profitable Menu include:
Determine Menu Categories: Create an outline of each section on the menu. Group similar items to make it easier for the customer to navigate.
Emphasize for Profit: Highlight the menu items you want to sell the most. These are dishes that are most popular with customers and highly profitable.
Label to Sell: A study published in 2019 found that the way a menu item is named can trigger the buying decision for that specific dish by 45%.
Feed the Imagination: The way a dish is described on your menu can have a significant impact on its sales.
Downplay Pricing: taking the emphasis away from the price can lead to amore positive interaction with the menu.
Use Enticing Images: Including visual elements on the menu can help make the design more engaging to the customer.
Font Selection: Choosing the right fonts is important because it can impact the readability and overall aesthetic of the menu.
Color Contrast: Using proper color contrast on the menu improves legibility and can create visual interest to draw attention to particular elements on the page.
Cross-Sell & Menu Modifiers: Upselling techniques are an effective way to increase revenue by encouraging customers to purchase additional items alongside their initial order.
Brand Consistency: Design should be used to reinforce the style of the restaurant and strengthen the brand as a whole.
Dedicated Menu Specialists
The process we've developed is a culmination of over a decade of managing print and digital menus, along with in-store promotions for hundreds of restaurants. Much like a chef follows a recipe to repeatedly serve a delicious meal at their restaurant, we've perfected the system for optimizing your menu called The Ten Pillars of a Profitable Menu.
Our dedicated creative team is trained in designing for the hospitality industry, combined with a state-of-the-art print facility and a passion for menu architecture, are the ingredients for our own hand-crafted recipe known as the Ultimate Menu Management System.
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